Ilana Auerbach is a New York City based Fashion Designer who recently launched her first handbag collection in Mexico named ‘Jacob New York’. She created the Jacob New York handbag line for the type of woman, who has a busy schedule and needs a handbag that can keep up with them while they juggle being a mom, a wife and a professional. “A great handbag can complete and transform your look and get you ready to conquer anything. It’s something you carry everyday, and holds all your most valuable things. It’s such a key item and true essential in every woman’s wardrobe” she says.

Inspired by her childhood memories, she launched Jacob New York in the Fall of 2011: “Launching my line in Mexico was something I always wanted to do. I have been in love with Mexico ever since I was a child. My father has an accessories business in Mexico and I accompanied him on business trips to Mexico years ago and fell in love with the great beaches, the spicy foods and the colorful people, “ says the designer. “New York City is a melting pot of different cultures. New Yorkers aren’t afraid to express themselves freely and take risks when it comes to fashion and I want to bring that to Mexico. I hope to give the cosmopolitan women of Mexico, handbags that are reminiscent of the sophistication and innovation of New York City that they can carry with confidence wherever life takes them,” says the designer.